PRUDENTIAL Assurance Malaysia Bhd (PAMB) and Prudence Foundation launched the Cha-Ching Curriculum programme, which saw 301 teachers across Malaysia from 168 schools attending the Train The Teachers (TTT) session.
The participating schools will be implementing the curriculum by this year, benefiting more than 12,000 students nationwide.
The Cha-Ching Curriculum programme, derived from the award-winning financial education programme for children, Cha-Ching, aims to provide the essential components for in-school curriculum to support teachers as they instil the four key money management concepts of Earn, Save, Spend and Donate in their students’ daily life.
It is a structured programme that consists of six 45-minute modular sessions, whereby each session is taught through active, fun and hands-on learning that allows students to put into practice the knowledge acquired.
The Cha-Ching Curriculum programme was developed by Prudence Foundation in partnership with Junior Achievement Asia Pacific (JA), one of the largest global non-governmental organisations (NGOs) dedicated to youth education and development.
This outreach to schools and teachers in Malaysia was initiated with the support of the Education Ministry.
PAMB chief marketing officer Khoo Ai Lin said the Cha-Ching Curriculum gave teachers the freedom to customise lessons according to students’ needs, ensuring that they are able to benefit from these lessons.
“Through the variety of hands-on activities and technological supplements that are designed to support the differentiated learning styles, students will develop a better understanding of the relationship between what they learn at school and their successful participation in a worldwide economy.
“This is part of our efforts to promote financial literacy among schoolchildren in Malaysia, so that they become financially responsible adults in the future,” said Khoo.
JA trainer Melissa Majid said they received encouraging feedback from the teachers at the TTT sessions.
“They believe it is important for their students to learn about money management, saving and the value of money.
“As a trainer, I’m excited that we have been able to broaden our horizons by empowering teachers to teach this award-winning financial literacy programme in their own classrooms.”
As part of efforts to make a lasting contribution in financial education for Malay-sians, PAMB introduced the programmes with the conviction that knowledge of financial management should be nurtured at an early age to teach students how to make wise life-changing financial decisions.
Since 2014, PAMB engaged its staff volunteers to bring Cha-Ching programmes to schools to create awareness of smart money management through fun activities and games.
With the launch of Cha-Ching, schools can now integrate the programme into their academic calendar, taught by teachers, making it more scalable and sustainable.
With a mission to educate 50,000 students on the importance of financial planning at a young age, the programmes have been held in schools and urban poor communities nationwide in collaboration with the National Council of Welfare and Social Development Malaysia and NGO Yayasan Generasi Gemilang.
To date, the programme has successfully reached out to 11,107 schoolchildren